OPINION ABOUT: Adobe Systems Incorporated is an american software company with operations in Europe, Middle East and Africa (together 28% of FY2014 total revenues), the Americas (56%), Asia-Pacific (16%). Adobe offers products and services: that enable individuals, small businesses and enterprises to create, publish and promote their content anywhere (Digital Marketing; 63% of tot. revenues); for creating, managing, executing, measuring and optimizing digital advertising and marketing campaigns across multiple channels (Digital Media; 33%). The offer is marketed and licensed through sales force, app stores, own website, distributors, value-added resellers, systems integrators, independent software vendors, retailers, original equipment manufacturers. It is organized into three segments: Digital Marketing, Digital Media and Print and Publishing. Adobe employs 12,499 employees (FY2014).